Attenzi – a social business story
Attenzi – a social business story shines a light on social business that goes beyond the all too typical homages to social media. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career.
The story is designed to galvanize the organization.
As the tale unfolds, you’ll consider aspects of organizational design, business performance management, marketing, public relations, branding, complexity, and the imminent empowerment of the individuals that make up any and all organizations. In fact, although you’ll likely be reading the book in a professional capacity, you’ll be noting the implications for your other roles in life too.
Perhaps most controversially, the story begins to explore the evolution of the customer-centric mindset that has dominated management thinking for the past two decades.
It’s free and available in HTML (this website, just keep clicking ‘Next‘), PDF, EPUB, Kindle .mobi, Kindle .azw3 and iBooks formats. And at Scribd. Hyperlinks in the ebook take you to the same section on this website for questions, observations and discussion.
I hope you’ll let me and each other know what you make of it.
Best wishes, Philip Sheldrake.
15th May 2013.
I met Adam Pisoni shortly after finishing the first edition of this book and found someone equally enthusiastic for the wide and deep potential of social business. I invited him to write the foreword, and he kindly agreed. Thanks Adam.
And I met Robin Carey who suggested we publish a second edition, September 2013, in association with Social Media Today. And I invited Robin to help set the scene too … Next
Congrats @Sheldrake on the release of "Attenzi – a social business story!" http://t.co/6VCZr2NTOa
— Brian Solis (@briansolis) May 15, 2013
great free #socialbusiness book by @sheldrake out today #attenzi from http://t.co/RNNhQil7oP review at http://t.co/hnIaZlqdDO
— Andrew Grill (@AndrewGrill) May 15, 2013
You’ll enjoy #Attenzi: it’s far more than just a good read http://t.co/PvJlK9Gcx0
— Neville Hobson (@jangles) May 15, 2013
Polished off @Attenzi : A Social Business Story. Not your average biz book. Good storytelling. A proper parable: succinct, instructive
— Nick Jones (@NJones) June 11, 2013
Inspired – #Attenzi: a social story about business by @Sheldrake http://t.co/QRQJxSkpTW
— Andrew Bruce Smith (@andismit) May 15, 2013
Finished reading #attenzi – a social business story by @Sheldrake . Cannot recommend highly enough. Brilliant read
— Eb Adeyeri (@EbA) May 22, 2013
Morning, #ff to @Sheldrake who released a fantastic book on social business this wk, @attenzi. Get it free here: http://t.co/gCvKBiMGh8
— Rachel Miller, All Things IC (@AllthingsIC) May 17, 2013
@Sheldrake most worthy of comment! I love #attenzi on many levels. Posts coming via @Kurtosys & @whatwealthneeds – loads to say about this
— Hazel McHugh (@copycreate) May 16, 2013
Attenzi on IT: I is for influence http://t.co/llLJLUWVV6 article by our CEO @mashpatel who was inspired by @Sheldrake ebook
— ᴋᴜʀᴛᴏsʏs (@kurtosys) May 22, 2013
Attenzi: a social story about business http://t.co/oXJiSIqUWn by @Sheldrake @Attenzi– an intriguing piece of social business fiction!
— Sophia Blackwell (@SophiaBlackwell) May 15, 2013