I did nothing the second week except meet trade customers and, while travelling, absorb the functional SWOT analyses I’d asked each of the management team members to compile for me.

A few customers had stories of woe. A few customers clearly qualify as fans. The majority can be described as satisfied, or perhaps just nonchalant.

In my attempt to rationalize this indifference, the words of a previous colleague, a Head of IT, came to mind. “Nobody gives a second’s thought about IT when it works, but we’re the devil incarnate the moment it doesn’t.” Perhaps the same applies to kitchen equipment?

But then again, I know more than one ‘foodie’ demonstrably in love with their domestic KitchenKey mixer. In fact, Myra and I had bought KitchenKey kit on the back of exaltations from her sister if I remember rightly. Hmm.