Forty nine (ii)

Attenzi logo

You love great food and great cooking right? We do too. It’s why we do what we do, and we’d love you to join us in making great food and great cooking the norm rather than the exception.

Food is life. Food is health. It’s family. It’s social. It’s cultural. It’s creative. And it’s business.

You may have dropped by because food is a personal and family thing for you. We get that, and for the past twenty odd years we’ve worked at making the best equipment for the home kitchen. If you fancy joining in for the next twenty, that would be our privilege.

And perhaps for you food is also business. We’ve been by your side for half a century, from independent café to the finest uptown restaurants, from the B&B to global hotel groups, from catering for school children to helping care for our elderly. And we’re determined to work with you to make great cooking and great business one and the same, to continue blending the best of our combined experience with the best 21st Century technology has to offer.

Please take a look around our website, get in touch, and drop by if you find yourself out our way.

Now, the more cynical amongst you might be thinking that this ‘about us’ isn’t true. You may be thinking that it’s emerged in just the same way any ‘marketing speak’ and ‘PR positioning’ does – after all, you’ve just read that this isn’t how Attenzi has always thought about itself.

And to a certain extent, you have a point. Attelio Enzo started manufacturing and selling cookers because he thought he could make a profit not because he wanted everyone to cook fabulously. But we believe the ‘about us’ is authentic, not spin, and here’s why.

Firstly, as Attelio’s primary need to make a living got sorted, he moved on up through Maslow’s hierarchy of needs, as we all aspire to. Great food and great cooking did indeed become important to him and his family.

Secondly, our understanding of business (what some might call business administration in the MBA sense) evolves, and while the change may be imperceptible from one year to another, the differences from one decade to the next are often glaring. Attenzi has moved with these times during the 60s, 70s, 80s, 90s and 00s, and now intends to benefit from new ways to think about business in the 10s, and doing so should not attract cynical comment.

And thirdly, and most importantly, the ‘about us’ genuinely reflects how we have come to think about Attenzi. It both reflects and reinforces that self-identity. It has come from our heart and from serious self-reflection that informs and infects everything we do.

It has not emerged from the vanity case, an apposite segue to the next installment here which goes some way to making the same point…