About the author

Philip Sheldrake
I wrote Attenzi – a social business story:

  • To convey the essence, potential and implications of social business
  • To help organizations pursue social business
  • To describe what Euler Partners does.

Philip Sheldrake (@sheldrake) is the author of The Business of Influence: Reframing Marketing and PR for the Digital Age, Wiley, 2011, and chapters of the CIM’s The Marketing Century, Wiley, 2011, the CIPR’s Share This, Wiley, 2012, and Share This Too, Wiley 2013.

He is a Chartered Engineer, Managing Partner of Euler Partners and Board Director of Intellect. He is a special adviser to the Association for the Measurement and Evaluation of Communications (AMEC), and to the Demos Centre for the Analysis of Social Media.

Previously, he built and sold an award winning PR consultancy, developed Europe’s first company based on mashing up Google Maps, and ran Europe’s first digital money service. He was the industrial engineer in a team that won Management Today magazine’s Best Process Factory Award.

Philip is a UK IPv6 champion, having served as a director of 6UK. He speaks regularly, and blogs at philipsheldrake.com.

Euler Partners